built for human attention
stop looking at the effects, learn more about the cause
What causes people to give their attention?
By asking this question, and combing over dozens of scientific papers on the human brain, we turned the tables on traditional methods of producing content. We realized that reviewing your results after content has been produced, published and consumed is a passive approach. Iterating on existing learnings could only take us so far, and made it difficult to predict performance. To be proactive, we needed to know …
How do our brains decide what gets attention?
our minds have 2 levers
Whether you just woke up, are about to attend a dinner party or passing the time between meetings on the calendar, your brain is fully engaged in the process of attention. There are a myriad of things at play, but the mind is ultimately triggered by two key levers in deciding where to give its attention:
Context & Location
We want to know what (the context) is going on around us and where (the location) it is at all times. The more interesting these two things are, and the more they relate to one another, the more we want to direct our attention to them.
These are the two levers we can push or pull to grab your audience’s attention.
Provide interesting context in interesting locations, and you’ll already be ahead of 99% of brand-made content on the Internet.
This simple takeaway about human attention barely scratches the surface of how we approach building content for your audience.
Want to learn more? Work with us.
attention: how to get it
let’s work together
Interested in one of our services or in learning more about our methodology?
Fill out this short form and we will be in touch shortly!