neuemotion is turning two—and you’re invited*!
*virtual party only-- do not show up anywhere
Building A
2nd Birthday
neuemotion proudly presents…
After another year of delivering results for B2B brands and beyond, we’re launching our latest ‘B2B’ case study—Building a 2nd Birthday!
Using science (and good taste), we’ve assembled nearly everything you might need to celebrate your own second birthday! Take a look through, plan a party of your own, and let us know how your festivities fare
Invitations
You're Invited
You're Invited
The case for Physical Invitations.
For neuemotion’s second birthday, we proved that analog effort still goes a long way. In a world of ghosted DMs, a stamped, physical invitation felt like the most human way to be heard.
We mailed invitations—not to an actual party, (we specified, multiple times, that this was not a real party), but to catch attention.
Studies show physical notes trigger stronger emotional responses, activating the parts of the brain tied to memory and sincerity. The analog comeback, seen even in the renaissance of film photography, proves that effort and imperfection still resonate.
So no, there wasn’t a venue. But the point was never to host a party. It was to prove that, despite living in a world optimized for frictionless communication, a little friction can be powerful. And sometimes, the most powerful message comes with a stamp.
Music ♬
*
Music ♬ *
Groove is in the heart… and the mind.
A recent survey showed that nearly 82% of respondents said they listened to audio at work, with 42% listening for the entire work day. Of course, we “work” in social media, so knowing that the average person aged 18-65 spends roughly 141 minutes on social media daily, we wanted to optimize for social.
As part of neuemotion’s 2nd birthday festivities, we expertly crafted a themed birthday playlist timed to be exactly 2 hours and 21 minutes long, constructed to align with the emotional arc of any great party.
So throw on these non-stop bops and enjoy the science-backed, sonic celebration.
Recipe.
Neue-berry Cupcakes.
makes 20 cupcakes
serves 1 neuemotion (15 more than last year, if you’re keeping track)
Baking is a science.
As a science-backed creative agency, nothing encapsulates science-backed creativity quite like baking. It’s experimental, formulaic, and can take two things that don’t go together, but somehow make them work as a cohesive dish. In many ways, that’s how we approach ideation and creative thinking at neuemotion.
From a social science perspective, sharing meals and cooking together improves well-being and builds trust. As a social agency, we see these findings perfectly explain why food content and creators are so prominent online; the connective nature of food translates effortlessly, whether through viral cake picnics, food reviewers, or recipe sharers of the world.
And, no birthday party is complete without dessert. But in true neuemotion spirit, we say: get experimental, make substitutions, have some fun. But don’t blame us if they turn out gross. We’re a creative agency, not pastry chefs.
