The BACkGROUND
Neuemotion and Webflow launch “AI Guy,” a social-first B2B campaign that uses humor to tackle the real fear behind AI search.
28,000,000 views
impressions vs. goal in less than a week
4.5x
view time in skippable placements
15s+
SERVICES PROVIDED
• Video Production
• Creative Direction
• Animation
• Strategy
The WORK
What we did
At a time when brands portray AI as seamless and all-knowing, this campaign deliberately takes the opposite approach. By presenting AI as flawed, overconfident, and occasionally wrong, Webflow taps into a more honest cultural conversation. The humor creates distance from hype, while the character-led execution reinforces the role of human creativity. The work is designed not just to be watched, but to be shared, clipped, and memed.
The Result
The campaign speaks directly to a growing anxiety among marketers as AI reshapes how buyers discover brands — and whether brands are being surfaced at all. Instead of treating AI as a threat or a miracle, AI Guy positions it as an earnest intermediary limited by the information it’s given.
…This isn't your average agency-client dynamic; this is a full-blown partnership.
Marissa Kraines, VP Global Head of Brand Marketing Webflow
