The BACKGROUND
Neuemotion developed the campaign strategy and produced all Keith Lee content for Toast's "It's the Little Things" Giveaway—a $150,000 initiative supporting independent restaurants nationwide.
3 assets • 17M views
600M+
views on UGC entries
Shorty Impact Award Winner – B2B
SERVICES PROVIDED
• Video Production
• Creative Direction
• Animation
• Strategy
The WORK
THE INSIGHT
Keith Lee's audience doesn't just watch — they participate. We designed the campaign mechanic around nomination submissions, turning passive viewers into active advocates for their favorite local spots. neuemotion shot and edited three hero videos for Keith's channels, each seeding the submission call-to-action that would spark a content cascade.
"They're always there when we need them, and more often than not, they anticipate our needs before we do.”
Sarah Eisenmenger, Director, Brand Marketing, Toast
