The BACKGROUND
As a part of its partnership with F1 and McLaren, Salesforce collaborates with star drivers Lando Norris and Oscar Piastri for an annual content shoot.
+2,158% Engagements
+315%
Impressions
+534%
Engagement Rate
SERVICES PROVIDED
• Video Production
• Creative Direction
• Strategy
The WORK
THE INSIGHT
“Ripping packs”—the act of opening sealed packs of trading cards live—is a content trend with tens of millions of views across Pokémon and sports fandoms. What if we created custom cards for the drivers, and used data-driven AI tools to allow them to create a custom card on the fly?
THE CHALLENGE
How can we play up the natural camaraderie between the drivers while educating on Salesforce AI agent capabilities (without getting too technical we scare the talent)?
